red lab films

identity design

For this project, my client wanted an authentic Americana look, that was both timeless, and a little rough around the edges. I had a lot of artistic freedom with this one, and had a great subject to create the logo around (Bruce, a red Labrador Retriever). "I want it to look good on the front of a baseball T" was one of the only requests I received from the client, which provided me with a perfect vision of the final product.

 

 

 

THE PROCESS

 

Since this was, stylistically, a much more loose ended project, with grittiness being a key element, scanning in direct sketches provided an ideal look.

the final product

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